Bar Poldo is a small wine bar in central Copenhagen that offers a wide selection of wine and a refined menu. Rising rent and the relocation of large bank that had offices nearby led to the loss of a key customer segment and eradicated the profit margin.

The bar’s intimate atmosphere is its’ main differentiator, attracting couples, locals residents and walk-ins. While competition had increased, customer spend had reduced. The bar had three basic ways to increase revenue - increase the occupancy of the seating, increase the seating or increasing customer spend.

Due to the economic climate, the third option was the most difficult, so Niche Marketing recommended that they increase the utilisation of the current space to increase the seating by 10 percent. In addition, the bar requested a small deposit for bookings during the busiest periods so that customers were more likely to commit to the booking. This increased the utilization of the existing seating and revenue.