Marketing for small, boutique businesses

Realistic and honest advice.

When markets mature, companies either merge into larger ones, or fill small niches. Niche marketing helps small to medium sized enterprises find and serve their unique position within the economy.

In Europe and Asia 99.8% of all enterprises are small to medium. In Africa, they account for more than 90% of registered businesses and carry roughly 80% of the labour force.

Sometimes, it's a small thing that a business needs to do to increase the bottom line. Or maybe, they need to find their niche.

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Find your niche

Marketing Assessment Marketing Assessment Marketing Assessment
Marketing Assessment
from DKK 3,000.00

Combining quantitative and qualitative analysis, this is a comprehensive assessment of the economic, social, cultural and demographic factors influencing your operating environment. Backed with the most up-to-date marketing wisdom, this is much more than a SWOT analysis.

Marketing Strategy Marketing Strategy Marketing Strategy
Marketing Strategy
from DKK 5,000.00

A clear way forward based on situation in the current market, with details of recommended product, price, placement and promotion (includes Market Assessment).

Marketing Strategy & Plan Marketing Strategy & Plan Marketing Strategy & Plan
Marketing Strategy & Plan
from DKK 7,000.00

If a market assessment is the ‘why’ and the strategy is the ‘what’, this is the ‘how’ including timelines and budgets.